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Elvis – RCA Records

ROLE
Creative Direction
CLIENT
RCA Records
YEAR
2022
CATEGORY
Interactive Experience & Creative Direction

Creative direction for RCA Records' interactive companion site to Baz Luhrmann's "Elvis," built in partnership with Powster. The experience drops fans inside a fully rendered 1950s Beale Street record store, complete with a working RCA record player where visitors could needle-drop through all 37 tracks on the film's soundtrack — including new collaborations and covers from artists like Doja Cat and Tame Impala — before pre-ordering the album.

CREATIVE DIRECTION
Leo Araujo
DESIGN & DEVELOPMENT
Powster
CLIENT
RCA Records
FILM
"Elvis" (Dir. Baz Luhrmann, Warner Bros. Pictures)