RCA SHOP
Helped bring the RCA Shop to life through merchandise design, website creative, promotional assets, and experiential event design. The collection featured exclusive products built around previously unreleased archive photography from artists including Britney Spears and P!nk.
Creative Direction/Art Direction: Leo Araujo
Creative Managers: Niki Roberton, Shoshana Reist
D2C: Andjelina Belcastro
Digital: Cassidy Carson
Production: Indigo Projects