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RCA Shop

ROLE
Creative Direction / Art Direction
CLIENT
RCA Records
YEAR
—
CATEGORY
Merchandise & Creative Direction

Helped bring the RCA Shop to life through merchandise design, website creative, promotional assets, and experiential event design. The collection featured exclusive products built around previously unreleased archive photography from artists including Britney Spears and P!nk.

RCA Shop merchandise
RCA Shop merchandise RCA Shop merchandise RCA Shop merchandise
RCA Shop merchandise RCA Shop merchandise RCA Shop merchandise
RCA Shop merchandise RCA Shop merchandise
RCA Shop pop-up event RCA Shop pop-up event
CREATIVE / ART DIRECTION
Leo Araujo
CREATIVE MANAGERS
Niki Roberton, Shoshana Reist
D2C
Andjelina Belcastro
DIGITAL
Cassidy Carson
PRODUCTION
Indigo Projects