005 / 017

Doja Cat — Website

ROLE
Creative Direction
CLIENT
Doja Cat / RCA Records
YEAR
CATEGORY
Website / Interactive Game — Webby Award

Winning a prestigious Webby Award was a remarkable achievement for our team. The idea to redesign Doja Cat's website into a Pokemon-like game came to me because I knew Doja Cat had a passion for gaming, and it felt like a unique, interactive way to engage fans while showcasing her personality. I reached out to illustrator Isai Oviedo to bring the vision to life, and as creative director I oversaw development from start to finish, making sure it captured Doja's essence as an artist.

CREATIVE DIRECTION
Leo Araujo
PIXEL ART
Isai Oviedo
DEVELOPMENT
Diego Linder, Matias Mouta