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Church of Celebrity

ROLE
Creative Direction, Concept Design
CLIENT
Self-Directed Project
YEAR
CATEGORY
Branding, Packaging

The Church of Celebrity (C.O.C) is a critique of celebrity culture posing as a false religion, satirizing the way pop culture and fame have replaced traditional idols and moral upstanding. The project includes a quarterly Bible reflecting pop culture's most dominant names, worship candles, pamphlets, and a companion website — all built with bright colors and eye candy to raise awareness of how ridiculous our obsession with fame has become.

CREATIVE DIRECTION, CONCEPT DESIGN
Leo Araujo