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Becky G — Esquinas

ROLE
Web + Single Art Direction
CLIENT
Becky G / RCA Records
YEAR
2023
CATEGORY
Album Campaign

I worked on Becky G's "Esquinas" album campaign — designing single covers for "Chanel" (feat. Peso Pluma) and "La Nena," building the campaign website, and helping orchestrate a launch activation with Vita Coco: food carts across Los Angeles streaming Becky G's music, paired with a loteria card activity for fans.

WEB ART DIRECTION
Leo Araujo
SINGLE ART
Leo Araujo
ACTIVATION PARTNER
Vita Coco