VP, CREATIVE DIRECTION — RCA RECORDS · LOS ANGELES
WEBBY WINNER — DOJACAT.COM
CLIO GOLD · WEBBY NOMINEE — SLEEP TOKEN
#1 RAP DEBUT — SCARLET
SELECTED
WORKS
RCA RECORDS · DOJA CAT · SZA · CHARLI XCX · BECKY G · ELVIS · SLEEP TOKEN · BANDO STONE · RCA RECORDS · DOJA CAT · SZA · CHARLI XCX · BECKY G · ELVIS · SLEEP TOKEN · BANDO STONE
FLAGSHIP WORKView all projects →
RCA Shop merchandise
RCA - Merch DropMerchandise & creative direction
Doja Cat website
Doja Cat - Planet Her WebsiteWebsite design
Sleep Token — Even in Arcadia
Sleep Token - Even in ArcadiaAlbum Campaign & Experiential
Doja Cat Scarlet campaign
Doja Cat — ScarletAlbum campaign & experiential
Elvis RCA Records
Elvis - Record Store WebsiteRCA Records & Baz Luhrmann
Ad mat illustration reference
Ari Abdul - ChangeIllustration reference
Charli XCX Aura Reader
Charli XCX — Aura ReaderAura Reader
Becky G Esquinas
Becky G — EsquinasAlbum campaign
Vinyl label reference
Flo Milli - Ho Stay VinylReference study
Doja Cat — Vie reference
Doja Cat — VieVisual reference
Jordan Belfort video
Wes Walker - Jordan BelfortVideo
Bando Stone and the New World standee
Childish Gambino - Bando StoneStandee concept

Leo Araujo is Vice President of Creative Direction & Design at RCA Records, turning artists into worlds across identity, campaigns, packaging and digital. He mentors for Adobe's Creative Apprenticeship, and believes an album rollout should feel less like marketing and more like a place you visit.

Practice

Creative direction · art direction · artist identity systems · album campaigns · experiential + digital · packaging & vinyl · creative technology.

History

RCA Records VP, Creative
Atlantic Records Design
Universal Music Group Design
300 Entertainment Design
Fueled By Ramen Design
Parsons School of Design Alum

Currently

Los Angeles, CA —

Accepting interesting problems, ambitious artists, and vinyl gatefold arguments.